Winner 2023 / Branding / Brand Activation

New Brand Activation for The San Antonio Philharmonic

  • Prize
    Winner in Brand Activation / Branding
  • Company
    Robot Creative
  • Lead
    Mandy Dixon
  • Client
    San Antonio Philharmonic
  • Video

The San Antonio Philharmonic, a newly formed musician-led orchestra, approached us to help them develop a new brand and gain visibility to support their first season with a launch campaign and website. We completed the brand launch within just 60 days while philharmonic leaders reported exceeding ticket sales (a process that usually takes months). Musicians and supporters affirmed the new brand identity better reflected the rich history, culture and diversity of the local community and helped make symphonic music more accessible to a highly diverse community.