Winner 2023 / Branding / Corporate identity

Atraxo - Strategy, Branding & Identity Design

  • Prize
    Winner in Corporate identity / Branding
  • Company
    JD Designs
  • Lead
    James Dawson
  • Team
    JD Designs
  • Client

Atraxo provide a digital platform connecting aviation fuel buyers with sellers and enabling them to do business. The brand mark followed a similar formation of an aircraft, with a geometric structure to communicate quality, precision and streamlined processes of the digital services. The central ‘X’ connotes the connection between buyers and sellers within the aviation industry. The spiral brand pattern is influenced by the design of a jet engine, also reflecting the intelligent engineering of Atraxo’s products to achieve quicker customer outcomes via automation.