City Colleges of Chicago Rebrand

• Prize
  Winner in Brand identity / Branding
• Company
  Simple Truth Communication Partners Inc
• Lead
  Kim Terzis
• Team
  Alex Sommerville, Connor Pinto, Kim Terzis, Brea Malloy, Steve Batterson, Haley Henning, Cathy Fields, Rhonda Kokot
• Client
  City Colleges of Chicago
• Credits
  Research by C+R Research

Working with City Colleges of Chicago stakeholders at the district level as well as all seven community colleges, we created an architecture that connected the entire brand system and gave each college unique culture drivers and personality traits. From there, we built a brand identity and expression system that’s on the move and full of heart. This allows each college to be themselves but also give students city-wide one system that’s seven strong.The result: 2022 enrollment is +6.9% year over year, exceeding Illinois community college and national averages.