Winner 2023 / Branding / Brand Activation

G2E: Gaming Unleashed

  • Prize
    Winner in Brand Activation / Branding
  • Company
  • Lead
    Dale Campbell
  • Team
    Dale Campbell, Alex Sundra, Bill Risen, Ryan Raybould
  • Client
    Global Gaming Expo
  • Video

Global Gaming Expo (G2E) is the premiere trade event for the global casino gaming industry, showcasing over 200 exhibitors and attracting over 20,000 attendees. G2E tapped NJI to build a brand that captures the innovation and evolving landscape of the industry, inclusive of sports betting, online gaming, financial technology, and an expanding field of casino operations.Anchored by a modern, sophisticated logo, powered by vibrant colors with high impact treatments, and complemented by multipurpose typography and iconography, the new brand is ready for the ever-changing world of gaming.