Winner 2023 / Branding / Brand identity

Have A Game Plan

  • Prize
    Winner in Brand identity / Branding
  • Company
  • Lead
    Glen Swart and Dale Campbell
  • Team
    Kara Mask, Julia Ames, Dale Campbell, Glen Swart, Ivy Lee, Ed Silva, Sarah Ficarro, Jessie Noble, Bebhinne Jennings, Jay Ungar, Bill Risen
  • Client
    American Gaming Association
  • Video

The American Gaming Association (AGA) partnered with NJI to launch its Have A Game Plan brand, promoting tools and resources for responsible, legal sports betting. NJI produced a series of slam-dunk digital assets and videos to engage fans across major leagues, including the NBA, MLB, NHL, and WNBA.Visually striking design and motion graphics engaged fans, increased AGA’s visibility, and helped to legitimize in-venue sports betting. The resulting brand amplified AGA’s message and educational resources while maintaining a consistent tone across social and digital platforms.