Winner 2023 / Branding / Brand design

Effect Audio – Exceptional audio brand experience design

  • Prize
    Winner in Brand design / Branding
  • Company
    Lively Green Strategic Design
  • Lead
    Jeff Au
  • Client
    Effect Audio
  • Credits
    Photo by: Priscilla Du Preez

Well-known for precision engineering and high quality sound, EffectAudio manufactures some of the world’s most expensive audio equipment.We discovered that audiences were misinterpreting the logo due to the unclear ‘E’, making the brand name seem like ‘Ffect Audio’. In addition, EffectAudio needed a coherent brand experience to illustrate its commitment to audio perfection.We simplified the brand language, resulting in a slogan and tagline that emphasised the brand’s outstanding, expansive sound.The brand’s positioning and robust product structure future-proofs the brand.

We are a Strategic Design Consultancy building memorable and meaningful branding and communications design through value-driven, long-term partnerships with businesses and communities.We create engaging and compelling brand experiences for startups, corporates, and communities to create immersive impact on their audiences.