Effect Audio – Exceptional audio brand experience design

• Prize
  Winner in Brand design / Branding
• Company
  Lively Green Strategic Design
• Lead
  Jeff Au
• Client
  Effect Audio
• Credits
  Photo by: Priscilla Du Preez

Well-known for precision engineering and high quality sound, EffectAudio manufactures some of the world’s most expensive audio equipment.We discovered that audiences were misinterpreting the logo due to the unclear ‘E’, making the brand name seem like ‘Ffect Audio’. In addition, EffectAudio needed a coherent brand experience to illustrate its commitment to audio perfection.We simplified the brand language, resulting in a slogan and tagline that emphasised the brand’s outstanding, expansive sound.The brand’s positioning and robust product structure future-proofs the brand.

We are a Strategic Brand Consultancy building memorable and meaningful branding and communications design through value-driven, long-term partnerships with businesses and communities.We create engaging and compelling brand experiences for startups, corporates, and communities to create immersive impact on their audiences.