Winner 2023 / Branding / Brand design

19 Town-Brand Design

  • Prize
    Winner in Brand design / Branding
  • Company
  • Lead
    Lu Huang
  • Client
    19 Town

Located in Los Angeles, California, 19 Town is a contemporary Chinese restaurant and lounge bar that challenges preconceived notions of Chinese cuisine. The name of the restaurant is a play on words, as "19/nineteen" is a homophone for the Chinese words for "food" and "drink". The brand value reflects the inclusivity of Southern California and the hospitality of Chinese culture. To innovate, embrace, and connect, 19 Town's aesthetics manifest a minimalist design that emphasizes geometric balance, indicating the global influences and futuristic outlook for Chinese restaurants.