Caston Coffee Roasters

• Prize
  Best of Best in Typefaces / Typography
  Winner in Brand identity / Branding, Beverage / Packaging
• Company
  YSFT INC
• Lead
  Yihuang Zhou
• Team
  Designer: Yihuang Zhou, Designer: Yixuan Cao
• Client
  Caston Coffee Roasters

Caston is a local coffee roastery based in a small town in China. Building upon its robust B2B business, Caston is ready to enter into the consumer-facing market. YSFT was invited to design the look and feel of the new era of Caston.The bespoke typeface's playful ligatures signifies the idea of using coffee to connect people and communities. A bright lime color also is used as highlights to ensure shelf presence. To make sure the packaging can effortlessly work across the company's vast product lineup, a sticker system is developed to allow details to be changed easily by the internal team.