Best of Best 2023 / Branding / Brand design

Gateway Newark

  • Prize
    Best of Best in Brand design / Branding
  • Company
  • Lead
    Brian Brindisi and Beth Novitsky
  • Team
    Brian Brindisi, Principal, Beth Novitsky, Principal, Sophie Reid, Senior Associate, Andy Schoonmaker, Senior Associate, Meaghan Button, Senior Associate
  • Client
    Onyx Equities, LLC
  • Credits
    © Robert Deitchler / Gensler

To propel Newark’s revitalization, Gateway’s robust brand identity–including vibrant marking & integrated placemaking-was designed to capture the essence & spirit of the city while cementing the new hub as a true destination point of its own.The launch campaign, “Where Newark Comes Together” provides a system of flexible messaging to reflect the diversity of the offering—a place where many things come together, from culture to transit to technology.The campaign was utilized as an environmental graphics program while the project was under construction, filling in empty storefronts and corridors