Winner 2023 / Branding / Brand identity

FIM: The transformative power of the arts

  • Prize
    Winner in Brand identity / Branding
  • Company
    Minelli, Inc.
  • Lead
    Mark Minelli
  • Team
    Mark Minelli, Joseph Allegro, Na Snidvongs
  • Client
    FIM (Flint Institute of Music)

FIM (Flint Institute of Music) is both a producer and presenter of the performing arts based in Flint, MI. In 2021, FIM expanded to include two of the city’s largest and most visible venues: Whiting Auditorium and Capitol Theatre. It was at this moment that they engaged Minelli to create a new brand to unite the organization. From the new logo, we developed a dynamic toolkit and brand architecture that allows FIM to raise awareness and engagement. The rebrand crystalized the brand vision, to leverage the potential of the arts as a civic engine, regional magnet and model for positive change.

Minelli, Inc. is an innovative brand strategy and design firm. Our work creates momentum and positive change for organizations by making their vision both understandable and beautiful. We have a unique approach that joins critical internal alignment with powerful external awareness to build brand equity and affinity among every single person important to the success of our clients.