Winner 2023 / Branding / Brand identity

Chicago Textile Week

  • Prize
    Winner in Brand identity / Branding
  • Company
  • Lead
    Jacob Goble
  • Team
    Jacob Goble, Joe Lawton
  • Client
    Chicago Textile Week
  • Credits
    Photos by Leslie Sadkowski

Chicago Textile Week weaves together the interior design, fiber art, and fashion industries into an exploration of Chicago's past and future of textiles. The event’s rapid growth in popularity required a new brand identity and signage strategy. Working closely with organizers and sponsors, designers established a graphic language that speaks to the nature of textiles, in a bold, yet minimal way. A new color scheme, typeface, and graphic framing system represent the tactile qualities of fabric in print and digital promotional material and event signage and collateral.