Winner 2023 / Branding / Brand design

Askin' Lu- Brand Design

  • Prize
    Winner in Brand design / Branding
  • Company
  • Lead
    Lu Huang
  • Client
    Chan Lu Yoyo Trading Co., Ltd (Beijing)
  • Credits
    Photo by: Shuchan Lu

Askin' Lu is a children's clothing brand based in Beijing, China. It was designed to crafted high-quality, skin-friendly traditional clothes for kids. The brand's signature color is China Red, which embodies the essence of Chinese culture and symbolizes good fortune. The logo features a nostalgic-styled girl, and the brand patterns showcase Chinese flowers. The packages are printed using letterpress techniques. With the incorporation of traditional elements and techniques, the brand demonstrates an appreciation for delicate Chinese aesthetics.