Snowflake’s Data Cloud World Tour is a 21-day event bringing the latest innovations in the Data Cloud to customers and prospects around the globe. Snowflake wanted to make a big statement in an important global market in advance of their Dubai tour stop. What better way to do that than to bring snow to the desert? With assistance from Sköna, the Burj Khalifa - the world’s tallest building – became the de facto canvas. Despite the fact that it could only be three minutes long and played a single time, the result was a video projection that made an impact in person and across social media.