Winner 2023 / Advertising / Direct marketing

2022 Rosé-Colored Glasses Mailer

  • Prize
    Winner in Direct marketing / Advertising
  • Company
    Applied Underwriters, Inc.
  • Lead
    Nate Wells
  • Team
    Rustie Kaster and Thomas Irvin
  • Credits
    Photos by: M&G Studios Inc

Applied Underwriters’ 2022 fall promotion awards wine and wine accessories to the independent insurance agents and brokers who sell our policies. To capture their attention, we made a play on the expression “see the world through rose-colored glasses,” and made glasses the color of rosé wine. The glasses folded out as the mailer was opened, and were easily detachable.The mailer also featured an eye chart with the names of different wines, but hidden in the chart was a secret message, revealed only to those who viewed the chart with the rosé-colored glasses.

Applied Underwriters® is a global risk services firm that helps businesses and people manage uncertainty through its business services, insurance and reinsurance solutions. As a company, Applied Underwriters has been distinguished by its innovative approaches to client care and by its strong financial strength. Applied Underwriters operates widely throughout the US, UK, EU and Middle East. Its operational headquarters is located in Omaha, Nebraska.