Winner 2023 / Advertising / Direct marketing

Press Here Now

  • Prize
    Winner in Direct marketing / Advertising
  • Company
  • Lead
    Pancho González
  • Team
    Pancho González, Chief Creative Officer; Cristián Chávez, Creative Director; Elizabeth Gallardo, Account Executive; Sebastián Vega, Post Production; Carolina Pinheiro, Chief Executive Officer; Carlos Fuentes, Art Director; Chávez, Art Director; Matías Ma
  • Client
    Unicef Chile
  • Video

With the aim of raising funds and getting Covid-19 vaccines to the places where it is most needed, a campaign was created to encourage individuals and corporations to make a donation. The idea was to turn a click into a vaccine against COVID-19. For this, it was decided to carry out a 100% performance campaign (display on Google & Programmatic) through banners on different platforms, where the user was invited to make a donation through the CTA: PRESS HERE NOW. Once people clicked, they were taken to a page where they could make their donation.

Pancho was awarded an MBA at the Berlin School and is an MBA Professor at Usach. He was formerly a Director at Achap and Director and VP at IAB Chile. He has judged most global festivals, including Cannes, and has been an AME jury chair, while his work has won more than 150 times across all major award schemes.