Winner 2023 / Advertising / Integrated campaigns

The New York Public Library 2022 Summer Campaign

  • Prize
    Winner in Integrated campaigns / Advertising
  • Company
    The New York Public Library Creative Services
  • Lead
    Maya Sariahmed
  • Team
    Katharina Seifert (Creative Director), Maya Sariahmed (Lead Designer), Peter Frasco (Designer), Rosalene Labrado-Perillo (Assistant Director of Design & Production)
  • Client
    The New York Public Library
  • Credits

To combat "summer slide" and improve access to educational materials and resources for New Yorkers of all ages after the pandemic, NYPL's in-house communications and marketing team created a robust, multilingual advertising campaign to promote "Summer at the Library," a holistic package of programming welcoming back existing patrons and introducing new users to the Library's services. The campaign included out-of-home advertising, animation, signage, digital materials, and learning tools associated with NYPL's free programs and an unprecedented 500,000-book giveaway.