Winner 2023 / Packaging / Beauty & Health

Good Life by Gina - The Serum

  • Prize
    Winner in Beauty & Health / Packaging
  • Company
    A.S. Strategy Branding & Communication
  • Lead
    Antonia Skaraki
  • Client
    Good Life by Gina

From seeds, flowers, roots, fruits, from the energy of the earth and through the holistic Greek philosophy, emerges light. With and exceptional 99.69 natural content, The Serum’s logo is the symbol «?», the alchemical symbol for salt, representing the purification process the human body can undergo. Radiating a captivating circle of light, inspired by the product’s own hues and the vitality of the sun, the logo is a blend of the harmonious co-existence of nature and science.

We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. We have a journey together. Let’s walk.