Best of Best 2023 / Branding / Brand design

2:2 Akvavit

  • Prize
    Best of Best in Brand design / Branding
    Winner in Beverage / Packaging
  • Company
    Aida Pioneer
  • Lead
    Dzmitry Apolenis
  • Client
    Mikkelsen distillery
  • Video

Task: create a modern concept of traditional Scandinavian akvavit.Idea: the score of Scandinavian friendshipOur akvavit is inspired by the real story from euro-2004. The last and decisive match for reaching the playoffs, the teams of Sweden and Denmark played against each other. Regardless of the result of the rivals' match, both teams were passing to the playoffs, if the result of their scandinavian derby was 2:2. The game was tough but, of course, it ended with the score on the label. This is how the whole world learned about the scandinavian art of negotiating.