2:2 Akvavit

• Prize
  Best of Best in Brand design / Branding
  Winner in Beverage / Packaging
• Company
  Aida Pioneer
• Lead
  Dzmitry Apolenis
• Client
  Mikkelsen distillery
• Video
  Link to video

Task: create a modern concept of traditional Scandinavian akvavit.Idea: the score of Scandinavian friendshipOur akvavit is inspired by the real story from euro-2004. The last and decisive match for reaching the playoffs, the teams of Sweden and Denmark played against each other. Regardless of the result of the rivals' match, both teams were passing to the playoffs, if the result of their scandinavian derby was 2:2. The game was tough but, of course, it ended with the score on the label. This is how the whole world learned about the scandinavian art of negotiating.