Best of Best 2023 / Packaging / Beverage

The Wine Bag

  • Prize
    Best of Best in Beverage / Packaging
  • Company
    A.S. Strategy Branding & Communication
  • Lead
    Antonia Skaraki
  • Client
    The Wine Barrel

The Wine Barrel has created a Limited Edition bag-in-box wine exclusively for Lidl supermarket. Inspired by fashion, this wine pack takes the form of a stylish bag that can complement any outfit. The brand conveys a message: regardless of clothing, accessories, trends, or seasonal collections, the bag must always match the wine.

We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. We have a journey together. Let’s walk.