Winner 2023 / Packaging / Food

Nutella - Love Me Again

  • Prize
    Winner in Food / Packaging
  • Company
  • Lead
    Lino Bergesio
  • Team
    Lino Bergesio, Monica Torasso, Angelo Iannuzzi, Anna Piga
  • Client

The product: Nutella®, the world's most famous hazelnut spread.The request: to develop for the European Market a Nutella® Limited Edition that proposes a creative reuse of its iconic jar through packaging design.Objectives: to increase emotional connection with its consumers and to transmit a responsible attitude towards the world.The challenge: to make the jar APPEAR as if it already IS what it will BE, using the jar itself as an element, without changing the colors of the glass and cap, and avoiding the insertion of descriptive text.

International leading creative design agency talented in Brand Advisory, Packaging Design, Shopper Marketing.