Winner 2023 / Packaging / Food

Quaker Baking and Oat Flour

  • Prize
    Winner in Food / Packaging
  • Company
  • Lead
    Lynn Giles
  • Client

The packaging project for Quaker involved the redesign of their ready-mix baking packaging along with the launch of a brand new oat flour. The project aimed to differentiate Quaker on the shelf while increasing the product's appeal.The new design leveraged the strong brand identity with large, indulgent imagery that showcases the finished product. Large color blocks allow for standardized packaging across different SKUs that focus on the product imagery.