Winner 2022 / Other Graphic Design / Other Graphic Design

Rakuten Illustration System

  • Prize
    Winner in Other Graphic Design / Other Graphic Design
  • Company
    Rakuten Design Lab (Rakuten Group, Inc.)
  • Lead
    Takuya Iimura / Naho Takabayashi
  • Team
    Rakuten Design Lab
  • Client
    Rakuten Group, Inc.
  • Credits
    UX Strategist: Masashi Kawamura, Chisato Ito
  • Video

Illustrations are an important touchpoint for Rakuten Group, which offers more than 70 services worldwide, and are used to convey various information to users. However, each service often used illustrations with different tastes. To provide users with a more consistent brand experience, we developed official illustration assets that can be easily deployable. By incorporating our valued diversity concept into this illustration system, we can represent diversity regarding race, religion, and challenges.