Winner 2022 / Branding / Brand Activation

Washington County Cooperative Library Services

  • Prize
    Winner in Brand Activation / Branding
  • Company
    Smith & Connors
  • Lead
    Talie Smith
  • Team
    Talie Smith, Madison Whitmarsh, Robyn Baker, Selena Trager, Becca Connors
  • Client
    Washington County Cooperative Library Services

We worked with WCCLS over the course of a year to refresh their brand identity and conceive and launch various digital campaigns, merchandise, collateral, and signage to reach new audiences online and in the community.We designed truck wraps with our core brand identity and positioning, along with new taglines we wrote to share the idea that the library is more than just a place to borrow books. We collaborated with their team and we designed a set of charming, lighthearted, cheeky, and stylish totes.