Right to Be

• Prize
  Winner in Brand identity / Branding
• Company
  Wunderdogs
• Lead
  Natalie Shirokova
• Team
  Isabel Lecaros
• Client
  Right to Be

Founded in New York in 2005, Right to Be (formerly Hollaback!) is a global nonprofit organization with a mission to end harassment. First time in 15 years, Hollaback! approached us to help rethink their brand to represent the enduring institution they have become.We came up with a new name - Right to Be - and developed a brand strategy around the idea of a “Call to Power to build a better world”. The new logotype creates space for everyone to join in on this journey. The visual identity represents the collective building of a better world free of harassment and filled with humanity.

Wunderdogs is a brand consultancy and accomplice to high-growth companies who want to shake up their industry. We specialize in fast and focused research, strategy, graphic and web design and development.