Winner 2022 / Branding / Brand design

Shashi Hotel AND

  • Prize
    Winner in Brand design / Branding
  • Company
  • Lead
    Joe Lawton
  • Team
    Joe Lawton, Rafael Barontini, Jacob Goble, Crystal Adams, Stephen Killion, Simone Shafer, Martyna Ziemba-Martinez, Yonglin Chen
  • Client
    Shashi Group
  • Credits
    Photography: Christian Santiago

Located at the heart of Silicon Valley, the Shashi Hotel was envisioned as an urban resort—a luxury experience catered toward innovative, well-traveled and forward thinking clientele that regularly visit the surrounding campuses of the booming tech industry. Recognizing that life and work are often intertwined, designers developed a highly refined brand centered around creating a seamless experience between business and rest. ‘AND’ became the hotel’s motto and a reflection of their approach toward hospitality—an unforced level of attentiveness and a commitment to anticipating what’s next.