Pratt & Whitney

• Prize
  Winner in Integrated campaigns / Advertising
• Company
  Global Strategy Group
• Lead
  Robert Lee
• Team
  Robert Lee and Lauren Gould
• Client
  Pratt & Whitney
• Video
  Link to video

Pratt & Whitney sought a partner for the development of a bold, high-impact advocacy campaign that would position the F135 Enhanced Engine Package (EEP) as the right choice for both the Pentagon and taxpayers, enabling the company to win a major federal procurement contract. GSG developed an avant-garde “smart decision" campaign with icons including a brain triptych representing 3 core pillars (variant-common, combat-tested, coalition-assured), a brain shape outlined by 700 employees on a runway, and a brain-cloud-friend who communicates core pillars telepathically in an Uber.