210 Confección Campaign

• Prize
  Winner in Food / Packaging, Integrated campaigns / Advertising
• University
  Academy of Art University
• Lead
  Sarah Gamez
• Video
  Link to video

210 Confección is the solution to increasing chocolate CBD edibles products to the San Antonio, TX market. Branding elements are inspired by the “bruja” or “witch” culture in the area while also alluding to the healing nature of CBD in a sophisticated way. The packaging system includes 3 types of CBD: Isolate Chocolate Bars (only containing CBD), Broad Spectrum Hot chocolate (contains a few components of the cannabis plant without THC), and Full Spectrum CBD Chocolate Truffles (contains CBD plus a small percentage of THC). The unique flavors are indicative of Texan and Hispanic cultures.