Winner 2022 / Branding / Brand identity

Vanity Fair Magazine Rebranding

  • Prize
    Winner in Brand identity / Branding
  • University
    Artcenter College of Design
  • Lead
    Xinyi Shao
  • Video

Vanity Fair is a monthly magazine of popular culture, fashion ,and current affair which has long history and impacts worldwide. The goal of this project is to modernize the brand, but also remains its well-established formula: high-gloss and full-glamour. With an emphasis on image-making and typography, the new branding system aims to revive the grand, complex, and maximized style of the magazine and align it with the new brand voice: empowered, zeitgeist, and striking.