SYFY Branding

• Prize
  Winner in Promotional video / TV / Film / Animation
• University
  Savannah College Of Art & Design
• Lead
  Qing Lei
• Video
  Link to video

SYFY channel mainly deals with programs related to science fiction, horror, and fantasy genres. It is a TV channel mainly aimed at the young generation. Through the reinterpretation of the brand, the concept of the design will inject a sense of technology and fantasy, and its purpose is to show an "alternative" world. The design will use abstract and geometric graphic representations, using repeated patterns and typography, to give the audience a surreal feeling. Accompanied by the strong rhythm and the beat of the music, the video will be rigorous but full of vitality.