C2award
Winner 2022 / Packaging / Children products

Gummy Monster

  • Prize
    Winner in Children products / Packaging, Other Graphic Design / Other Graphic Design
  • University
    New York Institute of Technology
  • Lead
    Alex Wang

What kind of candy can make you experience life in a moment after eating? In traditional Japanese mythology, human soul is a combination of four different attributes. Sour: a pungent taste, representing envy and jealousy in emotion. Sweet: a pleasant taste, representing happiness and any positive attitude in life. Bitter: A painful taste. Spicy: it represents radical emotions and exists in our lives in the form of anger. The concept of this series of candies is to let us enjoy the different feelings in life. When you oped the box, you will taste every detail in life!