K-Design

• Prize
  Best of Best in Art & culture books / Books
• University
  ArtCenter College of Design
• Lead
  Christine Bobae

Korean media is on the rise across the globe and U.S. companies are starting to invest and create their own Korean content such as K-Pop and K-Movies. However, there's a lack of understanding and English resources on what defines modern South Korean design.To combat this, K-Design: Fundamentals of Modern South Korean Design is a manual that helps U.S. designers understand the difference between Korean and U.S. design by defining the three K-Design fundamentals: experimentation, evocation, and cleanliness.The manual box set and its visual system were made to reflect the three fundamentals.