Best of Best 2022 / Books / Art & culture books

CAMPBELL'S WRAPPER - Typographic Voice & Visual Narrative

  • Prize
    Best of Best in Art & culture books / Books
    Winner in Other typography / Typography
  • University
    Savannah College of Art and Design
  • Lead
    Yue Dong

The full version of this project is a book design of over 400 pages. The purpose of this project is to extract the text on the label and redesign it in a new context. More importance is given to the typographic positions on how we can play with type and organic abstract strokes in a more dynamic way. The project is divided into 5 steps and each step pushes the complexity of the design to a new level. I choose Campbell’s Well Yes Roasted Chicken with Rice wrapper as my type composition study project. For these steps, I am allowed to use type only but with different sizes, weights, and assistant