C2award
Best of Best 2022 / Typography / Other typography

Utopian City Poster

  • Prize
    Best of Best in Other typography / Typography
  • University
    Osaka University of Arts
  • Lead
    Qiuyu Li

This poster is created while exploring a new order of typography, fusing architectural motifs and letters. The Modern typography has a result of its extreme pursuit of functionality. As the sensibilities disappear, the design becomes the same without individuality. This is the opposite of the modern values that aim for diversity, and based on this problem, visual expression that allows sensibilities and reason to coexist is the goal. Soviet Modernist architecture is steadily disappearing with the dismantling of the Soviet Union. Aside from politics, it has a meaning to be recorded as a symbol.

Alex Li (Qiuyu Li), arrived in Japan in 2013. After obtaining a Bachelor's degree in Information Science, he pursued his research in design under the guidance of Prof. Yoshimaru Takahashi, In 2024, obtained a Doctorate in Fine Arts. That same year, joined TOMBO Inc., a design firm based in Osaka. A member of prestigious organizations such as the World Design Consortium (WDC), International Association of Designers (IAD), International Design Club (IDC), and Alliance of International Business Associations (AIBA).