Immersive sports game with AR

• Prize
  Winner in Innovative technologies (VR and other) / Advertising, User Interface design / UI & UX Design
• Company
  Rakuten Design Lab (Rakuten Group, Inc.)
• Lead
  Momoko Oyabu
• Team
  Rakuten Design Lab
• Client
  Rakuten Group, Inc. , Rakuten Mobile, Inc. , Rakuten Vissel Kobe, Inc.
• Credits
  AR by : Rakuten Mobile, Inc. , TheDesignium Inc.
• Video
  Link to video

Rakuten Mobile, Inc. and Rakuten Vissel Kobe, Inc., a team in the Japan Professional Football League, made a new spectator experience utilizing 5G and VPS (Visual Positioning System) technology.The experience enabled spectators to view players and match statistics through an AR while also integrating AR advertising and e-commerce functionality. Various elements are incorporated to liven up the game, such as the visual effects in conjunction with goal-scoring scenes.The theme of this UX/UI design is futuristic and sporty, and the floating board on top of the coat functions as the main menu.