Winner 2022 / Branding / Brand identity


  • Prize
    Winner in Brand identity / Branding
  • Company
    XYG Studio
  • Lead
    Xinyue Guo
  • Team
    Xinyue Guo, Yuchen Zhang
  • Credits
    Website implementation by Yuchen Zhang
  • Video

Fusing elements from ancient literati with modernity, Wordow is a visual identity design that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the Chinese characters, the strokes were reorganized following the style of traditional seals. Then the decorative elements were eliminated to embrace modern simplicity. Finally, the design was polished with grid systems and the Fibonacci spiral. In the website design, the yin & yang spaces formed by the structure of the identity are leveraged as homepage navigations.

Xinyue is an award-winning creative designer and enterprising artist, currently working at Microsoft Corporation as as product designer. She specializes in UX Design and interaction design, creating inspiring experiences for the users. From various countries, schools and working experience, Xinyue have been continuously exposed and educated on talents it takes to be a successful designer, and she is keen to deliver meaningful designs for social good and a better world.