The goal for this project was to unify the now singular brand and create a digital experience that represents UKG as a market leader. Since UKG is also in the business of people, highlighting accessibility was an integral part. The competitive landscape is rife with an overall experience that is complex, convoluted and mundane. Our challenge was to deploy a simple and authentic communication strategy that puts the “human” back in HR. Our language and imagery reflected authentic human content and that makes a difference.