Winner 2022 / Functional Typography / Environmental Graphics

UCSD Sixth College

  • Prize
    Winner in Environmental Graphics / Functional Typography
  • Company
    RSM Design
  • Lead
    Kyle Richter
  • Client
    University of California, San Diego
  • Credits
    Allison Richter Photography

RSM Design was brought onto the team for the new dining hall at UCSD’s Sixth College to simultaneously create five new brands from scratch, from the name, logo, brand expression and sign program. The goal is for each venue to feel like its own restaurant, with an immediately recognizable sensibility that ties back to the menu, while also complementing the modern beach house architecture of the space.