Best of Best 2022 / Advertising / Innovative technologies (VR and other)

Häfele Discoveries 2021

  • Prize
    Best of Best in Innovative technologies (VR and other) / Advertising
  • Company
    Bruce B. corporate communication Gmbh
  • Lead
    Bruce B. corporate communication GmbH
  • Client
    Häfele SE & Co KG
  • Video

Discoveries, A global showroom presented as a cosmos of 360° visuals. Häfele, a global market leader in the furniture fittings industry, chose to use the cancellation of the Interzum trade fair to present their range across 50 markets. With 16 product and themed worlds presented in three-dimensional photorealistic 360° panoramas arranged in the form of a planetary system. With a multi-option user journey, an automated guided tour or even a personal tour via screen sharing.