Winner 2022 / Packaging / Beverage


  • Prize
    Winner in Beverage / Packaging
  • Company
    Tsushima Design
  • Lead
    Hajime Tsushima
  • Team
    Hajime Tsushima, Yukiko Tsushima
  • Client
  • Credits
    'photo by " Takeshi Shimizu"

The product concept is It is a sake that "expresses different tastes that can be enjoyed by generations". It is R20, R30, R40 in the sense of generations in their 20s, 30s, and 40s. I expressed these three generations in different colors. The image of people in their twenties is silver, still fresh and pure. The 30s are the most brilliant generation of gold. The image of people in their 40s is bronze. A deeper age with various experiences. I designed with these image colors.