PurchasePlus simplifies procurement for the hospitality industry. We developed a brand identity to re-launch the software company to a post-covid world. The quirky human elements and accessible colour palette, inspired by electric nightlife, demystifies purchasing and sets it apart from its conservative competitors. Our Longarm characters add warmth and whimsy to the digital platform. The diverse range of animated hosts conduct demonstrations and explain features. The logo symbolises digital transformation, with a leaf at its core to embody the company’s slogan: ‘the better way to grow’.