Best of Best 2022 / Branding / Brand identity


  • Prize
    Best of Best in Brand identity / Branding
  • Lead
    Triangler Co., Ltd.
  • Team
    Chi Yao Tang, Chun Yao Huang, Jiang Xin Zhang, Wei Zu Chen
  • Client
  • Credits
    Photo by Chi Yao Tang

MENWEN is a crystal jewelry brand with a belief that a slow-paced lifestyle creates a better self, and adorable jewelry gives people confidence and pleasure.The exquisite identity is built on the abbreviation of MENWEN and transformed into a delicate typeface with a classical frame. The composed olive green color and marble texture make the brand look not just elegant, but mystic and refined.To create a world of fantasy, a classical MENWEN castle is built and gracefully embedded with symbolizing elements, such as owls, Polaris, hourglasses, arches, gems, etc.