Fluid was approached to bring to life the Better Beer brand assets across all touchpoints for the brand including future-proofing the range portfolio for potential extensions. The project scope included packaging, marketing material and creating a tone of voice to complement the comedic repertoire of the Inspired Unemployed. The brand was a runaway success, selling out in retailers across the country. It was the most successful new brand beer launch for 2021 with a predicted 3 million litres to be sold in 2022. Better Beer also secured a top 10 spot in the GABs awards after less than 3 months.
Fluid has been building better brands that build better businesses since 2001.