Winner 2022 / Packaging / Beverage

Better Beer Range

  • Prize
    Winner in Beverage / Packaging
  • Company
    Fluid Branding Pty Ltd
  • Lead
    Karen Toscano
  • Team
    Brigid Green, Matthew Turner, Sam Milne
  • Client
    Better Beer

Fluid was approached to bring to life the Better Beer brand assets across all touchpoints for the brand including future-proofing the range portfolio for potential extensions. The project scope included packaging, marketing material and creating a tone of voice to complement the comedic repertoire of the Inspired Unemployed. The brand was a runaway success, selling out in retailers across the country. It was the most successful new brand beer launch for 2021 with a predicted 3 million litres to be sold in 2022. Better Beer also secured a top 10 spot in the GABs awards after less than 3 months.

Fluid has been building better brands that build better businesses since 2001.