Best of Best 2022 / Social Responsibility / Social responsibility Focus

Fight for Kindness

  • Prize
    Best of Best in Social responsibility Focus / Social Responsibility
  • Company
    Zetafonts / TypeCampus
  • Lead
    Debora Manetti, Shrishti Vajpai
  • Team
    Sofia Bandini, Isabella Ahmadzadeh, with the support of Veronica Iodice, Cosimo Lorenzo Pancini, Francesco Canovaro
  • Client
  • Video

FIGHT FOR KINDNESS IS / A call for submissions / A sharable gallery / A book / A global, multi-location, exhibition on World Kindness Day (each year, Nov 13th) Fight for Kindness is a non-profit project, born to celebrate good typography in all its potential: to convey messages of positivity and change. A year-long project uniting design communities with a call for artwork on the many meanings of kindness. On World Kindness Day, a multi-venue global exhibition was staged in 6 cities. The event catalog is available here > The new call is now open to kindly join the fight!

Zetafonts is an independent digital type foundry based in the heart of Florence, Italy. The foundry has been out of the 20-years long experience of its founders (Francesco Canovaro, Debora Manetti and Cosimo Lorenzo Pancini,) in typographical branding. It aims to produce typefaces that bridge the gap between practical and beautiful, providing finely crafted and innovative yet solid design tools for graphic designers, art directors and brand managers worldwide.