Winner 2021 / Photography / Advertising

The Valley of Vinyl

  • Prize
    Winner in Advertising / Photography
  • Company
    Jonathan Knowles Photography
  • Designer
    Jonathan Knowles
  • Design Team
    Agency: Rothco | Creative Director: Ray Swan | Assistant: Jack Baldwin | Retouching: Gareth Pritchard

With this new project for Dublin Vinyl, we tap into the community of music lovers, who are discovering the joys of music experienced on the oldest format.If you look at the grooves of a vinyl record through a high magnification microscope you will see these valleys of sound, where the music is actually a physical landscape. Each and every song has a completely different valley, like a musical fingerprint.Discovering the world of vinyl, we captured the exact location of specific placename lyrics, from classic records available on DublinVinyl.com.

Jonathan Knowles is a photographer and filmmaker, specialising in graphic still life, liquid and beauty. Jonathan’s unique energetic style has earned him award-winning advertising commissions worldwide.Notable projects include campaigns for many globally recognised brands, such as Coca-Cola, Guinness, and Smirnoff. He is also the creator of the famous O2 bubbles.