Winner 2021 / Branding / Brand identity

Comfort Inn Identity

  • Prize
    Winner in Brand identity / Branding
  • University
    New York Institute of Technology
  • Lead
    Alex Wang
  • Credits
    All design works made by Alex Wang

This is a rebranding project of Comfort Inn, which includes the brand identity of the hotel. The new design retains the spirit of the original logo and conveys the user experience and meaning of Comfort Inn. Comfort, convenience and affordability have always been customers' evaluations of this brand. The logo design uses different concepts to form a meaningful symbol. It includes a process of composition. The capital letter C and the resting traveler constitute the main vision of this design. The composition process and results of the logo convey the brand concept of Comfort Inn.