Made in Brunel is a programme that facilitates the connection between Brunel design and the greater creative community. 'Above the Fold' is a classic newspaper term, now widely used in digital media. Brunel designers have a knack for producing work that is consistently headline standard. This year's brand identity has stemmed from our five core brand principles: adaptable, connected, innovative, inspired and tangible. With a fantastic team of designers, photographers, and render artists this year, it was more important than ever to create a brand that could be expressed through these mediums.