Best of Best 2021 / Branding / Brand identity

Sportsbet Symposium

  • Prize
    Best of Best in Brand identity / Branding
  • University
    Artcenter College of Design
  • Lead
    Eun Jung Bahng

Sportsbet Symposium an event happening at The HOUSE. Topics will range from legislative issues to business strategies. A modular grid typeface that is created as part of the identity system for the event. The typeface is inspired by constantly changing variables from dynamic games’ scores on sports betting boards. The font uses the same grid as The HOUSE’s main brand identity’s typeface.