Best of Best 2021 / Branding / Brand identity

Columbus Zoo Identity Design

  • Prize
    Best of Best in Brand identity / Branding
  • University
    Savannah College of Art and Design
  • Designer
    Sonali Mestri

My design proposes a modular mark system with various colors to choose from in any given application of the mark. Each illustration is divided into three parts, eyes, nose, & mouth. In mismatch aspects, this illustration act as a playful genre. This mixture of colors, shapes, and animal body parts creates a sense of playful, fun, modern energy that speaks to both young children and their parents. The Iconography allows business emphasis to be creative and make a series of cultivated impressions in the target audience.

Pursuing MA Graphic Design and Visual Experience at Savannah College of Art Design (SCAD) Atlanta USA. Experienced Graphic Designer with a demonstrated history of working in the marketing and advertising industry. Skilled in Vector Illustration, Typography, Graphic Design, Illustration, and Experimental Typography. Strong arts and design professional with a Bachelor of Fine Arts - BFA focused in Commercial and Advertising Art from Sir J J Institute of Applied Art Dr. D N Road Mumbai 400 001 (Applied Art).