Winner 2021 / Functional Typography / Environmental Graphics

Jack London Square - Oakland, California

  • Prize
    Winner in Environmental Graphics / Functional Typography
  • Company
    RSM Design
  • Lead
    Christy Montgomery
  • Client
    CIM Group

Situated along the estuary, Jack London Square is Oakland’s only publicly accessible mixed-use waterfront and marina area that has been a well-known landmark since the mid-1800s. The space offers visitors and local residents a vibrant hub of outdoor recreation, unique dining, special events, and entertainment opportunities. In collaboration with the development group, the design team set out to create a branding strategy and experiential graphic design program that is unique to Jack London Square. Centered around Water Street, the designers worked to envision the branding and logo design.